Pick-up your pre-registered badge or register onsite for LBM Expo badges.

Location: Expo Gateway

Discover how  lumber dealers are using AI to outpace the competition and build long-term market dominance. This engaging session will show you how to harness AI-powered systems to drive smarter decisions, streamline marketing and sales, and create sustainable growth.

You’ll learn how to plug into a simple yet powerful two-step loop—data in, AI-driven action out—to gain more control, attract more customers, and turn your yard into a market leader. Walk away with actionable strategies to turn today’s digital trends into tomorrow’s competitive edge.

Location: Earth Ballroom A

Experience all that the 2025 LBM Expo has to offer by exploring hundreds of exhibits and getting hands-on, interactive experiences with in-booth demos and featured products. 

Location: Earth Expo Center

Join Noah Humberston, PE of the APA – The Engineered Wood Association where he will identify the basic types of engineered wood products (EWP) and their properties. Review the material characteristics, and proper design and specification of WSP, SCL, CLT, and glulam beams.

Location: TBD

NRLA has partnered with Spreo Capital to bring NRLA members a powerful financing program to help you better serve your builder customers—without any financial risk to your business.

In this session, Spreo Capital will walk you through how the program works and how it can strengthen both your customer relationships and your bottom line.

What you’ll learn:

• How builders can secure up to 85% loan-to-value financing, enjoy faster access to funds, and even finance interest for added flexibility.
• How dealers can gain a new revenue stream and a competitive edge by offering financing solutions that build loyalty and profitability.

With more than $1 billion funded since inception, Spreo Capital has built a proven track record of financing solutions that move real estate projects forward.

Don’t miss this opportunity to learn how to turn financing into a strategic advantage for your business.

Location: NRLA Booth #335

Continue to network, but over a free plate of lunch with everyone at LBM Expo – attendees and exhibitors!

Location: Earth Expo Center

In a competitive market, your showroom is more than a display space—it’s a key driver of sales, customer engagement, and brand differentiation. Whether you aim to boost revenue, educate buyers, or stand out from big-box stores, a well-designed showroom gives your business an edge.

In this session, architects Chris Kennedy and Kristina Hebert of MA+KE Architects, along with Bruce Boisen of Prism Collaborative, will share insights from 75+ real-world projects. They’ll explore how to overcome renovation challenges, use design to influence customer behavior and staff performance, and balance physical products with technology.

Attendees will gain practical strategies to improve their showroom—whether through a full remodel or small updates—unlocking opportunities for upselling, stronger customer loyalty, and long-term growth.

Learning Objectives:

1. Identify common barriers to showroom improvements and how to overcome them.

2. Understand how design influences sales, customer engagement, and branding.

3. Learn to integrate product displays with technology for a seamless experience.

4. Discover design tactics that drive upselling and empower staff.

Location: Education Zone

See what the younger generation of LBM experts has in store for the future, hear about their achievements over the past year, and congratulate the old officers while watching the installation of the new. *Open to anyone.

Location: Earth Expo Center, Education Zone 

Join us for an evening under the stars at Vista Lounge where we will celebrate the installation of Genn Howley from GNH Lumber as NRLA Chair.

Location: Vista Lounge